Where there’s a will, there’s a way to make money—and Google is all but handing it to you on a big silver platter. Everyone knows Google makes tons and tons of money, and with AdSense, it looks like Google’s opening the doors to the safe and sharing. Of course they’re not—they’re just making more money themselves—but like any good Samaritan, are giving you your share as well. So if you’re a popular blogger, or own a Web page that gets a lot of hits, here’s your payoff.
How does a channel like Star Plus make money? How does a newspaper like The Times of India make money? Just in case you didn’t already know, the answer is ads. Advertisers pay the channel or the newspaper to have their ads broadcast or print, as the case may be. The growth of the Web meant that it, too, became a profitable media channel. This resulted in the advertisers who previously had their ads on TV or on radio begin to advertise on the Web as well. Now here’s where a company like Google comes in (Yahoo!, too, offers a similar service). Google’s got a bunch of advertisers dying to advertise on anything that Google touches because as we know, anything that Google does on the Web usually turns to gold. Since AdWords already takes up the advertising place on Google’s search pages, the only place to go is all the blogs and sites that Google hosts, that is, Google gives out ad space on Blogger sites and blogs that it has. This was the case for a while, until a few months ago. These days, AdSense is not restricted to just Google sites; any Web site can host “Ads by Google.”
How does this work? It involves an application and review procedure; basically, what Google does is, it gives all the advertisers who want online space to advertise their stuff the opportunity to do so. And in return for the advertising space on your blog or Web page, it gives you the chance to make money.
Now, advertising on the Web is a bit different from advertising in a print publication—you don’t get money for just placing the ad on your site...
Essentially, there are two ways in which you can get money using AdSense. The first is pay-perclick (PPC). Via this method, you get paid every time someone clicks on an ad on your Web page or blog. The second method is pay-per-thousand-impressions (PPM). Via this method, you get paid a certain amount for every thousand unique page views your Web page gets. Google has algorithms and formulas that determine what kind of ad (PPC or PPM) will get you the highest returns.
Here’s a step-by-step guide to getting the moolah.
1. Go to www.google.com
2. Click on the link that says “Advertising Programs”
3. Take the AdSense tour
4. Click on “Click Here To Apply”
5. Fill in the form
6. Wait two to three days while Google reviews and approves your request
7. Log in to your AdSense account.
8. Click on the “AdSense for Content” tab. There is also the option of “AdSense for Search” which follows the same procedure.
9. Click on the “Ad Colors” tab and select the layout for the ads.
10. Copy and paste the HTML code from the “Ad Layout Code” tab into your Web site’s template
11. Put ads on your website.
It really is that simple.
AdSense gives you two ways to make money—one is using “AdSense for Content” and the other is using AdSense for Search.”
1.3 Content, Or Search, Or Both?
AdSense for Content relates to what we’ve spoken of thus far. What we didn’t mention was that the ads that Google will display on your site are related to the content on the page. This means that depending on the content on your Web site, the ads that are displayed will change. For example, if your Web site has content about music, AdSense displays ads about artists, audio devices, and such.
Blogger has very simply integrated AdSense into blogs hosted on Blogspot. Here’s an easy guide to configure AdSense on Blogger.
1. Sign in to your Blogger account.
2. On your blog’s dashboard, click Change Settings.
3. Click on the Template tab and hit the AdSense button.
4. The rest is pretty much right there for you to see and do… Select the “ad format” that you prefer, that is, the ad size on your blog, and then select the colours you’d like the ads to have
5. Click Save.
1.5 So Can I Keep Making Money?
Yes! You can keep making money as long as people are clicking the ads on your page. The site Freeweblayouts.net that gives people MySpace templates makes about $100,000 a month via AdSense clicks (from a Washington Post report)! So does that mean you can click on your own ads and it’ll count?
Really now, is that even a question to ask? The obvious answer is no. There are tons of people who are caught by the law for click fraud. Essentially, these people, either themselves, or via automated programs, simulate browser clicks on ads. Obviously, for an advertiser, these clicks are useless as they don’t result in conversions, and Google cracks down on the fraudulent parties. Google themselves give a disclaimer that you can’t click on your own ads. There’s a bunch of stuff that you can’t do, that if done will lead to blacklisting. For example, you can’t mention any incentives on your site for clicking on the ads. You can’t put ads on sites with pornographic content either.
So how much can you make with AdSense? Well, basically, the amount you make is entirely dependant on how many people visit your site; the more the visitors, the greater the chance that they will see the ads and, therefore, click them. There are reports of cyber-café owners in Rajasthan making up to $1,500 a month!
High-value keywords obviously pay a higher amount per click, but that also means that the content you serve has to be related to those keywords. For example, finance-related content usually serves high-value keywords, i.e. financial content related AdSense ads usually pay more than say cricket-related ads. However, some ads can pay really low (as low as a cent per click) as well. The thumb rule remains, though, that the more the number of visitors to your site, the more money you can make.
As we mentioned before however, there are certain aberrations to the rosy picture, and cases have been reported of people’s accounts being blacklisted for no fathomable reason. However, if you’re clean, and of course, popular, you can be assured of some extra monthly pocket money!
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