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Sunday, July 6, 2008
1. Introduction
Blogging, short for Web Logging, is the term used for something as simple as maintaining a diary or journal online. For those not in the habit of maintaining a diary, a blog is a place to jot down thoughts. It can be a record of events that can make an interesting read a few years down the line. It can be something as mundane as a daily work schedule, or it can be something as interesting as a daily record of a journey through space: check out http://spaceblog.xprize.org/, the blog of Anousheh Ansari, the first female space tourist.
A Blog can be personal—a single person’s notes—or communal, where a group of individuals contribute, like members of an organisation. Blogs can offer a glimpse into the life of a person; they can be informative; they can be the ramblings of a like-minded soul;they can be all about what someone has found interesting online; in fact, they can be a lot of things, and there are as many reasons to read blogs as there are to maintain one.
Given the ease with which a blog can be created online—there are free tools to create and host them—it is easy to understand the popularity they have attained. Blogger is Google’s response to the popular need to blog. While Blogger is the tool used to create blogs, the blogs themselves are hosted at www.blogspot.com.
1.1 The Essentials Of Blogging
All blogs hosts offer the basic tools needed to maintain a diary or journal: you need not worry about learning to code. The user interfaces are intuitive, and anyone can master the basics with ease. Adding images and links to other pages are all easily accomplished. Putting up the page online, also called Publishing, in most cases, just involves a mouse click. Previous blog entries are archived for easy access.
While maintaining a blog is similar to maintaining a Web site, people these days tend to prefer blogging sites because of the simplicity. The toughest part of maintaining a diary, of course, is finding something interesting to record.
1.2 Using Blogger
1.2.1 Creating a Blog
Blogger can be accessed at www.blogger.com. You need to sign up to be able to create a blog. You can sign in to Blogger using your e-mail ID. Alternatively, you can also create a distinct Blogger ID.
Like any Web page, your blog will have a URL—the address by which others will access it. Thanks to the popularity of blogger.com, the chances of finding your preferred blog URL are slim—for example, if you want to keep your blog name as “moneyits4u”, so keep it as moneyits4u.blogspot.com. So, once you have compromised on a URL of your choice, you are presented with a clutch of page styles to choose from. The styles differ in the font, color, and layout, and there is a preview of each. After you have finalized the page style, you can ask Google to go ahead and create the blog. “Creating” the blog is nothing but publishing a Web page online. The page, with the style you choose, could have been manually coded using HTML and scripts. Fortunately, all the necessary functions are carried out in the background, leaving your to twiddle your thumbs as the process is gone through. Simplicity, like we said, is the buzzword. Once the blog is published, it can be accessed at the URL you chose, and you can start posting to it.
1.2.2 Adding Content
Adding content to your blog is accomplished through the online text editor (at blogger.com). This editor allows for modifying of the font, font size and color, applying bolding and italicization, setting paragraph alignment, adding numbers and bullets, and spell checking—all at the press of a button. Adding images and links to other pages are also accomplished through the editor. You can also use the familiar shortcut keys to accomplish routine tasks like applying italics and so on; this feature is common to all Google services. Once your post is ready, it needs to be “published” so it becomes available online. You can preview your post before publishing it. Also, the content can be saved as a draft and published later.
1.2.3 Navigating the Dashboard
Every time you log into your Blogger account, after the first time, you are presented with what is called the Dashboard. This is an area where you can see the blogs you already have, add blogs (a user can have more than one blog), make changes to your blog settings, and add post to a blog.
1.2.4 Blog Settings
1.2.4.1 Blogging by e-mail
You need not go to blogger.com every time you have something interesting to write. You can just e-mail our post, and blogger will automatically publish it. To enable this feature, visit the “Email” link under the Settings tab. The Mail-to-Blogger Address is the address to which you need to send your e-mail posts for the blog to be updated. The BlogSend Address is the email ID where Blogger will send a copy of the post to, each time the blog is updated.
1.2.4.2 Creating RSS Feeds
RSS (Really Simple Syndication/Rich Site Summary) is a system by which Web sites can inform their Readers when the site is updated. Through this system a site can create a small file, called a Feed, containing information about the updated content. Readers can use Feed Readers to subscribe to the RSS system of the Web site. Feed readers access the site’s feed available at a particular URL, and display the content to readers who can remain informed of site changes—without visiting the site. Most feeds offer only a small part of the updated content, acting as an appetizer for the reader to visit the site to read all the content.
Blogger supports the RSS system, which is enabled by default. You can control the feed settings or disable it from the Site Feed link under the Settings tab. The site feed URL displayed on the page is the URL that feed readers need to be directed to to access your blog’s feeds. Under the Descriptions heading, you can choose to send entire blog posts to subscribers, or just a small part to whet their interest so that they visit your blog and read the rest. Akin to the user’s signature in an e-mail, an Article Footer is additional text appended to the content in the RSS feed. If you desire to insert an Article Footer, it can be done in the adjoining text box.
Blogger also allows you to add an Adsense (discussed elsewhere) text ad as an Article Footer.
1.2.4.3 Create a Team Blog
A Blog can become a common ground for members of a team or organisation to collectively record their views. Take the Blogger blog for instance (http://buzz.blogger.com/). A unified blog frees the reader and other team members from the need to visit the individual blogs of each team member to know what they’ve been thinking.
You can add team members under the Members link in the Settings tab. The names of the team members show up under the Contributors title on the blog. A post has its contributor’s name associated with it. Members need to have individual Blogger IDs to be able to participate, since each member has to log in using his ID. Ordinary members cannot alter blog settings or modify other member’s blogs—administrators (Admins) can. So before according that status to a member, be sure you know what you are doing. Ordinary members can be promoted to Admins from the same page.
1.2.4.4 Archiving
One of the advantages of online journals is that the writer is freed from the worry of keeping track of his earlier posts. A prolific blogger, had he been using pen and paper, would be quickly burdened with the need to find storage space for the stacks of journals, and once stored, retrieving would be another bother. For blogs, this is a non-issue. Earlier entries can be periodically archived, so unwanted clutter can be avoided on the blog page. At the same time, they can be easily accessed.
Under the Archiving link in the Settings tab, you can choose the frequency with which this archiving occurs. Entries that are archived are visible under the Archives link on the blog.
Under the same link, you can also decide whether to allocate one page per post. Doing this allocates a URL to each blog entry. Compared to having many blog entries on a single page, the one page-per-post layout allows readers to go directly to a specific post without scrolling through an entire page of posts trying to find the one they want to look at. The flip side is that there will be a lot of clicking to be done if someone wants to read through a week of posts. It is recommended you use the one-page-per-post layout if your posts tend to be about a page in length; if you only jot a few lines in most of your posts, it is better to avoid this layout.
1.2.4.5 Comment Control
Readers of your blog would like to be able to air their views on it— they might agree or disagree with what you’ve expressed, or they might just want to offer words of appreciation. The Comments link grants the ability to manage readers’ comments. If you would like what others have to say about your thoughts to appear on your blog, you can choose to Show, otherwise, hide them. Under the “Who Can Comment?” title, you can decide whether all readers should be given the power to comment, or whether it should be restricted to registered members of the blog.
If you’d like to be informed whenever a comment is added to your blog, you can enter the e-mail ID you’d prefer the alerts to be sent to in the Comment Notification Address field. To avoid irresponsible comments or spam turning up on your blog, it is best to enable Comment Moderation. This way, every time a reader who is not a member of the blog adds a comment, you are informed by e-mail, and the comment doesn’t show up on the blog unless you choose so.
The popularity of your blog can be determined by the number of other sites linking to it: say someone with a blog of his own reads your blog and likes what you have said, and offers a link to your blog on his. This would be called a back-link. Enabling back-links will reveal the number of other sites that have linked to your post.
Word Verification is a feature that can prevent the use of software programs to enter comments, mostly spam, to your blog. Word Verification uses an image containing a series of digits or letters as a part of the commenting process. Since only human beings can decipher the content of the image, such commenting programs can be blocked. Enabling Word Verification is recommended.
1.2.4.6 Publishing Options
You can choose to host the blog you create at Blogger.com at some other host besides blogspot.com. Blogger allows you to configure the service so that every time you click on the Publish button at blogger.com, the blog on the other host gets updated. The server settings are included under the Publishing link.
Weblogs is a blog indexing service that keeps updated information about all blogs. Someone tracking blogs—newly-created or newly-updated blogs—can find the latest information at Weblogs.com. Blogger can be configured to notify Weblogs every time your blog is updated. This way, your blog will figure in the recently-updated blogs list at Weblogs.com.
1.2.4.7 Changing Templates
The Template tab allows you to modify the page layout of your blog. The Pick New link offers more page style options than were presented during sign-up.
1.2.4.8 Customising the Template
Nothing speaks more about your dedication to blogging than a customized template, which requires modifying HTML code—and, to an extent, is not recommended for newcomers to blogging. The Edit Current link allows you to customize the layout. The Beta version of Blogger, discussed later, allows significant customisa- tion, which can be done even by HTML-illiterate users. This is a strong reason to switch to the Beta version.
If you want more blog templates then go to www.finalsense.com
1.2.4.9 Making Money from your blog
AdSense is a programme promoted by Google that involves putting text ads onto your site and making money every time a visitor to the blog clicks on the ad. If you intend to convert your blog into a money-making operation, Blogger can help you. You can find the option to enable AdSense under the Template Tab. Before you can start making money, you need to sign up for the AdSense programme. Then you can choose the size and colour of the ad box you’re willing to show on your blog.
The content in the ad box comes from the servers at Google. Details of the AdSense programme are covered thoroughly in another chapter. But briefly, the ads that will appear in the box will be dictated by the content on your page. Every time a visitor to your blog is motivated to click on the ad, you earn. The AdSense programme administrators will review your blog to see whether it is worthy of inclusion, and only then can you hear the ring as the pennies add up.
For more information see the Goggle Adsense post.
1.3 The Beta
Google now offers an upgraded beta version of the Blogger service, albeit with two important caveats—you need a Gmail account, and the switch-over is permanent. So do not use your existing account to “test” the beta, since you will not be able to switch back to the old Blogger if the new one is not to your liking. It is better to create a new identity and then test the Beta.
1.3.1 Additional Features
At first glance, not much distinguishes the Beta from the original Blogger interface. The Settings tab and all its contents are similar.
To change font type and size, and font colour and page colour, visit the Fonts and Colours link.
1.4 Concluding Remarks
Blogger has been a popular destination for blogging enthusiasts thanks to the easy to use and configure tool, the clean, Spartan layout, and absence of ads in the hosting service. The enhanced tweaking capabilities of the beta version will only increase its attractiveness. Incorporating AdSense offers a convenient way to earn money from your blog—if the content is interesting enough!
TO GET GOOGLE ADSENSE FOR YOUR BLOG READ GOOGLE ADSENSE POST AND ALSO TIPS AND TRICKS.
Google AdSense
Where there’s a will, there’s a way to make money—and Google is all but handing it to you on a big silver platter. Everyone knows Google makes tons and tons of money, and with AdSense, it looks like Google’s opening the doors to the safe and sharing. Of course they’re not—they’re just making more money themselves—but like any good Samaritan, are giving you your share as well. So if you’re a popular blogger, or own a Web page that gets a lot of hits, here’s your payoff.
How does a channel like Star Plus make money? How does a newspaper like The Times of India make money? Just in case you didn’t already know, the answer is ads. Advertisers pay the channel or the newspaper to have their ads broadcast or print, as the case may be. The growth of the Web meant that it, too, became a profitable media channel. This resulted in the advertisers who previously had their ads on TV or on radio begin to advertise on the Web as well. Now here’s where a company like Google comes in (Yahoo!, too, offers a similar service). Google’s got a bunch of advertisers dying to advertise on anything that Google touches because as we know, anything that Google does on the Web usually turns to gold. Since AdWords already takes up the advertising place on Google’s search pages, the only place to go is all the blogs and sites that Google hosts, that is, Google gives out ad space on Blogger sites and blogs that it has. This was the case for a while, until a few months ago. These days, AdSense is not restricted to just Google sites; any Web site can host “Ads by Google.”
How does this work? It involves an application and review procedure; basically, what Google does is, it gives all the advertisers who want online space to advertise their stuff the opportunity to do so. And in return for the advertising space on your blog or Web page, it gives you the chance to make money.
Now, advertising on the Web is a bit different from advertising in a print publication—you don’t get money for just placing the ad on your site...
Essentially, there are two ways in which you can get money using AdSense. The first is pay-perclick (PPC). Via this method, you get paid every time someone clicks on an ad on your Web page or blog. The second method is pay-per-thousand-impressions (PPM). Via this method, you get paid a certain amount for every thousand unique page views your Web page gets. Google has algorithms and formulas that determine what kind of ad (PPC or PPM) will get you the highest returns.
Here’s a step-by-step guide to getting the moolah.
1. Go to www.google.com
2. Click on the link that says “Advertising Programs”
3. Take the AdSense tour
4. Click on “Click Here To Apply”
5. Fill in the form
6. Wait two to three days while Google reviews and approves your request
7. Log in to your AdSense account.
8. Click on the “AdSense for Content” tab. There is also the option of “AdSense for Search” which follows the same procedure.
9. Click on the “Ad Colors” tab and select the layout for the ads.
10. Copy and paste the HTML code from the “Ad Layout Code” tab into your Web site’s template
11. Put ads on your website.
It really is that simple.
AdSense gives you two ways to make money—one is using “AdSense for Content” and the other is using AdSense for Search.”
1.3 Content, Or Search, Or Both?
AdSense for Content relates to what we’ve spoken of thus far. What we didn’t mention was that the ads that Google will display on your site are related to the content on the page. This means that depending on the content on your Web site, the ads that are displayed will change. For example, if your Web site has content about music, AdSense displays ads about artists, audio devices, and such.
Blogger has very simply integrated AdSense into blogs hosted on Blogspot. Here’s an easy guide to configure AdSense on Blogger.
1. Sign in to your Blogger account.
2. On your blog’s dashboard, click Change Settings.
3. Click on the Template tab and hit the AdSense button.
4. The rest is pretty much right there for you to see and do… Select the “ad format” that you prefer, that is, the ad size on your blog, and then select the colours you’d like the ads to have
5. Click Save.
1.5 So Can I Keep Making Money?
Yes! You can keep making money as long as people are clicking the ads on your page. The site Freeweblayouts.net that gives people MySpace templates makes about $100,000 a month via AdSense clicks (from a Washington Post report)! So does that mean you can click on your own ads and it’ll count?
Really now, is that even a question to ask? The obvious answer is no. There are tons of people who are caught by the law for click fraud. Essentially, these people, either themselves, or via automated programs, simulate browser clicks on ads. Obviously, for an advertiser, these clicks are useless as they don’t result in conversions, and Google cracks down on the fraudulent parties. Google themselves give a disclaimer that you can’t click on your own ads. There’s a bunch of stuff that you can’t do, that if done will lead to blacklisting. For example, you can’t mention any incentives on your site for clicking on the ads. You can’t put ads on sites with pornographic content either.
So how much can you make with AdSense? Well, basically, the amount you make is entirely dependant on how many people visit your site; the more the visitors, the greater the chance that they will see the ads and, therefore, click them. There are reports of cyber-café owners in Rajasthan making up to $1,500 a month!
High-value keywords obviously pay a higher amount per click, but that also means that the content you serve has to be related to those keywords. For example, finance-related content usually serves high-value keywords, i.e. financial content related AdSense ads usually pay more than say cricket-related ads. However, some ads can pay really low (as low as a cent per click) as well. The thumb rule remains, though, that the more the number of visitors to your site, the more money you can make.
As we mentioned before however, there are certain aberrations to the rosy picture, and cases have been reported of people’s accounts being blacklisted for no fathomable reason. However, if you’re clean, and of course, popular, you can be assured of some extra monthly pocket money!
Adsense: Make More Money With Your Web Site
If you’re fed up with making peanuts from Adsense, then here are a few Adsense tips to increase your Google Adsense income.
Content
Do you have plenty of good content on your site – and by that I mean keyword-rich content? To make good money with Adsense you should be aiming for at least 50-100 pages on your site – all of them with at least 500 words of content.
Keywords
If you’re not sure what a keyword is, visit Overture or Wordtracker and do some simple research there as to what keywords people are typing into the search engines. Each page should be optimized for at least one keyword, but the idea of sprinkling a few minor keywords through your pages will attract you instant traffic whilst you wait to rank for the more competitive keywords
If you’ve already got good content that’s keyword rich, then work to increase your search engine traffic. First, ensure that you are listed in the major search engines. If you’re listed but simply not getting any traffic, there’s some easy ways to get more search engine traffic in just days:-
Build links to your site – personally I use Link Metro to get those first links up and running and this means that the search engines naturally find and index your site
Write and submit articles to the article directories. Within 24 hours of submitting an article you can have a flood of targeted search engine traffic arriving at your site
Continue to add content – either through more pages, articles or by writing a blog. If you update your blog regularly and then ping it using Pantomimic, you’ll find you’ll be getting plenty of free traffic.
Add to this by submitting your blog to the blog directories and you’ll increase your blog site traffic even further. So, don’t forget to put the Adsense code on your blog pages too!
Traffic Exchanges – using a traffic exchange such as the popular Traffic Swarm is an easy way of gaining more web site traffic
Ban Proof Your Site
Make sure that neither you nor any of your friends, relatives and work colleagues accidentally or deliberately click on your site. It’s worth telling them that by clicking on your site they’re not helping you but may get you banned from Google!
Adsense Tracking
If you’re serious about Adsense, then tracking the keywords which are making you the most money and developing additional content around those keywords is a must. The addition of some simple code to your site can be a real eyeopener as to just where and how you are making money. If you’re not ready for this just yet, consider using the channels that Google offer to monitor how each page is doing.
Improve Your Click Through Rate
Well, as you’ll probably know, due to Google’s terms of service, no-one is allowed to discuss their actual click through rates (CTR’s). However, by simply using the Google heatmap you can improve a dire CTR (by that, I mean anything less than 3%). If your CTR is already doing OK but you’d love to boost it further, then investing in resources provided by the Adsense expert will be an investment you can literally recoup in days or hours.
For the latest information on how to increase your online income, visit more Google Adsense tips.
To get a free email mini-course on how to make the most money from your site, visit Make More Money from my Website.
Google Adsense Layout Tips for Maximum Clicks
Positioning:
You need to add your Adsense links right in the heart of your template or right in the heart of your content.
Link Units:
Since the introduction of Google Adsense "link units", we can now add what looks like a "menu system" to compliment our menu system within our website. This is HUGE. Have you ever just clicked on a website and kept clicking on the menu links? I know we all have. By adding a "Google link units" to your menu, you will get more clicks than you thought possible. Try adding the link units near the top for better performance and try creating your link units to match the color of your menu system in place. Once in a while I find myself clicking on a menu link unit without even realizing it which in turn gives more money to the website owner.
Leaderboards & Skyscrapers:
These may very well be your "bread & butter". I only say this because of the sheer size of these ads units. The best place to add these ad units is obvious; Straight across the very top of your website (leaderboards), and straight down the side of your template (skyscrapers). Anywhere else may not look proper within your template and may look unprofessional.
Square & Rectangle Ad Units:
These are great to compliment the mass amount of content within your website and also within your recommended resources. You want to compliment your content; you don't want Adsense to BE your content because this will look poor on your part. Square and rectangular units are great to use within articles posted on your website or within your link resources. Try adding your Adsense boxes above your resource links within a page to give your Adsense account that added extra exposure.
Top AdSense Tips
AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks" on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to profit from Google AdSense Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent, the following tips will help webmasters looking to profit from AdSense.
1. Niche Sites.
Targeted nice sites that have a clear theme, tend to generate more advertising revenue simply because it is easier to achieve decent search engine placement. Be warned though, you want to chose a niche where there is a sufficient number of advertisements available.
2. Target Keywords.
When determining the sites focus, consider how much the advertisers pay for the advertisements. If the site is focused on ringtones, like Ringtone Central http://www.ringtones-central.com the payout per click is going to be very small, as ringtones are not high ticket items, advertisers will not spend a lot on pay per click advertisements. With less obvious markets use Overture to determine how much advertisers pay per keyword, it is usually similar on Google. Search Overture for a keyword then click "View Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the market has become very competitive, it will be difficult to rank well in search engines with a new website that is optimized for the terms that have the highest payout. Consider targeting terms that are moderately priced.
3. Aged Sites / Time.
Over time as a website is spidered by Google, advertisements will generally increase in relevance. In general, older websites will rank better in search engines. The closer the advertisements relate to the webpage's content; the higher the "click-through" the publishers will see.
4. Coding.
In order to minimize a websites maintenance place the Google generated AdSense code in the website template or an include file. This will allow you to easily experiment with different advertisement sizes and ad placement, and keep the web maintenance to a minimum.
5. Tracking Channels.
In order to know how effective a specific website or ad placement is use distinct channels and subchannels within Google. This will allow you to discern what performs best on a specific website. Using channels will tell you what sites are making money, what advertisements are making money and what ad position is the most profitable on a specific website. Keep in mind that you should run an advertisement for a full week, in order to properly test its effectiveness, different days of the week will vary the web traffic so comparing one week to another will give the most accurate reflection of how effective a campaign performs.
When testing different advertisement sizes, placement or color schemes be sure to leave campaigns in place for one week, different days will often result in web traffic fluctuations. Comparing web traffic, week to week will give a clear indication of what ad formats perform the best.
6. Integrated Ad Placement.
Many webmasters have been successful at integrating advertisements into a website. The easiest way to integrate an advertisement into a website is to remove the advertisement border. This will allow the ads to better blend with the webpage. Google recommends contrasting the link colors with the website colors to increase click-throughs. It is also suggested that webmasters randomize the color of the advertisements, so that frequent users will not naturally "filter" the ads.
Example of integrated ad placement: http://moneyits4u.blogspot.com/
7. Number vs Value of Advertisements.
Up to three advertisements can be listed on each page. This decreases the value of the advertisements served, so publishers should cautiously add advertisement units, as it dilutes ad inventory. In other words you want to serve the most expensive ads at all times.
8. Hot Spots.
Like web copy above the fold holds true with AdSense as well. This means that advertisements that appear without having to scroll will be read more frequently. Hot Spots are areas on a web page that result in a higher percentage of click-throughs. According to Google the highest paying advertisements are located on the hot spots.
Google does not indicate if image advertisements or text ads perform better, so webmasters are encouraged to experiment with both.
9. Highest performing Ad Sizes.
According to Google the 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600 sky scraper result in the highest number of click-throughs. Depending on the website's design and layout, publishers may experience different results with different ad sizes, placements and color schemes. Expirement and track the results for each website to maximize the AdSense payout.
5 Tips To Protect Your Adsense Account
In PPC advertising industry click fraud is defined as clicks generated by
Competitors of advertisers: These parties may wish to harm a competitor who advertises in the same market by clicking on their ads. The perpetrators don't profit directly, but force advertiser to pay for irrelevant clicks thus weakening or eliminating a source of competition.
Competitors of publishers: These persons may wish to frame a publisher. It is made to look like the publisher is clicking on its own ads. The advertising network may then terminate the relationship. Many publishers rely exclusively on revenue from advertising and can be put out of business by such an attack.
Other malicious intent: As with vandalism, there's an array of motives for wishing to cause harm to either an advertiser or a publisher, even by people who have nothing to gain financially. Motives include political and personal vendettas. These cases are often the hardest to deal with, since it is hard to track down the culprit, and if found, there is little legal action that can be taken against them.
Unwanted "friends" of the publisher: Sometimes upon learning a publisher profits from ads being clicked, a supporter of the publisher (like a fan, family member, or personal friend), will click on the ads to "help". However, this can backfire when the publisher (not the "friend") is accused of click fraud.
Clicks generated by publisher: Some publishers try to generate clicks manually or with the help of computer programs to drive up their revenue.
Following tips will help you protect your Adsense account from click fraud if u doesn’t fall in the last category listed above.
1. Regular monitoring of traffic log and your adsense reports:
Monitor your adsense reports and your traffic logs regularly (at least once a day).If you do this regularly you will become familiar with your site's performance and you will be able to easily identify something strange and suspicious very easily. If you notice something strange in your reports or traffic logs you will have to report it to adsense support as soon as possible. You may include all the details you have from your reports or your traffic analysis tool. Suspicious activities can be something like a considerably high click through than you normally gets,conciderably high increase in page impressions received large number of clicks from a same IP etc.By sending an email with all the details you found you can notify Google about suspected invalid activity. In order to be able to be monitor your sites performance and the behavior of the visitor’s u will have to incorporate some kind of traffic analysis tools to your site. Google, Static is well known examples used by a large number of webmasters.
2. Be polite in forums:
This tip is only important for those who are promoting their websites through their signatures in different forums. If you act rude in the forums it is never going to help you, but it can sometimes put you in trouble. Think about this case, you behaved in a rude way to some other member in the forum and you have a link to your site on your signature and the angry member decides to click on your ads regularly and deliberately. This can send the wrong message to Google and sometimes they may think that’s it you who is doing the clicks or you have appointed someone to click your ads regularly and they might decide to ban you. so I’d advice you to be polite and helping in all the forums in which you are participating. If you can't help,atleast don't blame or make fun of anyone.
3. Don’t discuss your source of income (ad sense) with family, friends etc:
Don't tell your friends and family anything about how you are making money online or how your website is making money for you. Even if u decides to tell them make sure to tell them why they can't click on your ads. You will have to convince them that they clicking on your ads won't be a help for you and it will be harm. The problem with discussing this with your friends and family is that sometimes they will start clicking on your ads thinking that the are helping you earn some bucks. But you know that it can get you banned.
4. Stay away from illegal methods of traffic generation:
Invalid clicks or click fraud includes clicks from traffic generated using methods like Traffic exhange,PTC advertising, Auto surf etc.These type of traffic are blacklisted by adsenseTOS.So you must stay away from traffic generated by illegal methods. The above mentioned are just examples and the list is not limited to them.
5. Accidental click
Couple of weeks ago I wrote to adsense support about the impressions generated by me while updating my site. The reply I got from them said that a publisher is allowed to view his sites as much as they want provided that he\she is not clicking any of the ads that appear on his\her site, he\she is not refreshing the pages too often. So that clears things up.
What if you clicked on your ad accidentally? The answer is, You will have to write adsense support about this as early as you can. If you are interested in viewing and checking the ads on your site without creating illegal clicks you may use Adsense preview tool.AdSense preview tool is an addition to the right-click menu for Windows Internet Explorer 6.x, allowing you to preview the ads that may show on any web page. If you want to avoid complication of accidentally clicking on your ads you may disable ads for your computer.
Don't sit back and relax while your website is earning you money using adsense.You will have to work hard to protect that Source of income from threats like click fraud.
Tips to ensure that your account won't be disabled
Following these simple rules will help keep your account in good standing:
1. Don't click on your own Google ads.
Clicking on Google ads on your own site for any reason is strictly prohibited. If you'd like more information about one of the advertisers appearing on your site, please type the URL of the ad directly into your browser's address bar.
2. Don't ask others to click on Google ads.
Users should click on Google ads because they're interested in the services being advertised. Encouraging users to click on your Google ads, both directly or indirectly, can lead to inflated advertiser costs and can cause your account to be disabled.
3. Don't employ pop-up prompts or automatic software installations.
Google is dedicated to improving the user experience on the Internet, and promoting responsible software principles is part of that effort. Sites showing Google ads may not prompt users to install software on their machines. Publishers must also not attempt to change users' browser home pages automatically or via pop-up prompts.
4. Be aware of how your site is promoted.
Pages showing Google ads may never be loaded in an unfrequented pop-up. This means publishers need to be very careful when purchasing traffic or setting up ad campaigns with third parties. Before contracting with any ad network, you should ensure that they will never display your site in pop-ups or as a result of the actions of any software application.
5. Don't place Google ads on sites that contain prohibited content.
Google ads may not be displayed alongside any type of content prohibited by program policies, including adult or mature content, gambling-related content, or drug content. It's your responsibility to ensure that all of your pages adhere to these policies.
6. Respect Google trademarks.
Framing or mimicking Google pages is strictly prohibited by our Guidelines for Use of Google Brand Features. In addition, publishers may not use any Google Brand Features such as Google trademarks, logos, web pages or screen shots, without prior consent from Google.
7. Don't tamper with the AdSense code.
AdSense offers a wide variety of approved formats, colors, and features in your AdSense account. Once you've generated your code, however, we ask that you do not alter any portion of the code or change the layout, behavior, targeting, or delivery of ads for any reason, unless specifically authorized to do so by Google.
8. Provide a positive user experience.
Sites that contain excessive pop-ups, use sneaky redirects to obtain traffic, or otherwise attempt to interfere with normal web navigation aren't permitted in the AdSense network. Please make sure your site doesn't deceive your users in any way. In general, it's a good idea to follow our Webmaster Guidelines on quality to ensure that your site provides a positive user experience.
9. Provide a good environment for advertisers.
Sites showing Google ads should not present a poor opportunity for advertisers. Sites that use tricks or deceptive practices in order to trigger inadvertent clicks on ads are prohibited.
10. Be responsive.
Publishers are asked to be responsive to emails sent by the AdSense team. Be sure to keep your email address up-to-date, in case we ever need to contact you about your account.
If you copy.....We will find you.....
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